Social enterprise mistakes: if no one else is doing it, it must be a great idea

… A quick check of the biscuit aisle in your local supermarket will reveal that there’s a phenomenal range of biscuits containing or covered in chocolate but no biscuits containing or covered in parsnips. Perhaps the nation’s shoppers are waiting for a visionary entrepreneur to create ‘spicy parsnip crunch… ” – my latest blog for The Young Foundation.

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